Announced
Completed
Financials
Sources
Tags
Private
production agency
Majority
Acquisition
Completed
Single Bidder
Netherlands
Media Agencies
Friendly
Synopsis
MediaMonks, a creative digital production company, and a subsidiary of S4 Capital, completed the acquisition of Caramel Pictures, a production agency. Financial terms were not disclosed. "Client interest in our purely digital, first-party data, always-on, 24/7 programmatic model is frenetic. This strategic move in the premium quality, digital content area and programmatic in LatAm deepen and broaden that powerfully attractive offer," Martin Sorrell, S4 Capital Executive Chairman.
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