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New Deal


Announced

Completed

MediaMonks completed the acquisition of Caramel Pictures.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Sources

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Tags

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Private

production agency

Majority

Acquisition

Completed

Single Bidder

Netherlands

Media Agencies

Friendly

Synopsis

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MediaMonks, a creative digital production company, and a subsidiary of S4 Capital, completed the acquisition of Caramel Pictures, a production agency. Financial terms were not disclosed. "Client interest in our purely digital, first-party data, always-on, 24/7 programmatic model is frenetic. This strategic move in the premium quality, digital content area and programmatic in LatAm deepen and broaden that powerfully attractive offer," Martin Sorrell, S4 Capital Executive Chairman.

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