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MightyHive completed the acquisition of ProgMedia.

Synopsis

MightyHive, a media consultancy and a subsidiary of S4 Capital, completed the acquisition of ProgMedia, a Brazilian-based programmatic solutions consulting firm. Financial terms were not disclosed. Under the terms of the agreement, ProgMedia becomes a wholly-owned subsidiary of MightyHive. The acquisition expands MightyHive’s operations into Latin America and is expected to increase ProgMedia’s customer base and revenue in Brazil and Latin America by more than 200 percent over the next 12 months. "MightyHive’s growth by acquisition this week is consistent with S4 Capital’s strategy of broadening our capabilities in first-party data, content and media around the world. ProgMedia is the strongest programmatic company in the region and will propel our Latin American business forward so we can capitalize on the clear market opportunity here. We expect our success will lay the groundwork for further acquisitions in 2019 and 2020," Pete Kim, MightyHive CEO.

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