Indonesian integrated media company Media Nusantara Citra invested an undisclosed amount in lieu of equity in iflix, Southeast 'Asia's digital entertainment service, a company similar to Netflix. The strategic partnership will significantly enhance iflix content programming mix. David Fernando Audy, CEO of MNC, said, "MNC has always looked for ways to monetize our content and we are delighted to partake in the fast-growing pie of digital monetization by partnering with iflix. At the same time, we also chose to invest equity in iflix because we believe that the company will grow significantly in the near future".