Bayer sold Coppertone to Beiersdorf for $550m.

Bayer, a global enterprise with core competencies in the life science fields of health care and nutrition, sold Coppertone to Beiersdorf, a leading provider of skin care products, for $550m. Coppertone provides suncreen and suncare products. It will become the fifth brand in Beiersdorf’s skin care portfolio in North America, beside NIVEA, Eucerin, Aquaphor, and La Prairie. “We believe that we have found the right partner in Beiersdorf to continue to invest in and grow the Coppertone™ brand,” said Heiko Schipper, member of Bayer’s Board of Management and President of Consumer Health. “Since Bayer took ownership of Coppertone™ in late 2014, we have made progress in revitalizing the brand and developing an exciting pipeline of innovative products thanks to the dedicated efforts of many employees, to whom we are grateful. We look forward to seeing the brand taken to the next level of success under Beiersdorf’s ownership.”