Kroger and Lindsay Goldberg to form PearlRock Partners.

Kroger and Lindsay Goldberg, two private equity firms, agreed to form PearlRock Partners, a new platform that will identify, invest in and help grow the next generation of consumer product brands. Financial terms were not disclosed. “Our partnership with Kroger creates an opportunity to invest in the consumer products industry with unique insights and a competitive edge. Consistent with our track record of making transformative investments with exceptional industry partners, this strategic relationship with Kroger will provide differentiated sourcing and visibility into evolving consumer preferences and brand performance,” Chris Laitala, Lindsay Goldberg Partner.