Boomerang Commerce sold its Retail Analytics Platform to Lowe's.

Boomerang Commerce, which develops a price optimization platform for online retailers, sold its Retail Analytics Platform to Lowe's Companies, an American retail company specializing in home improvement, for $44m. Karan Mehandru, General Partner at Trinity Ventures and an early investor in Boomerang Commerce said: “We invest in companies and teams that imagine, build, create value and disrupt the status quo. The Boomerang Commerce team has certainly delivered on that promise via its retail analytics solution. Looking ahead, we are extremely bullish on CommerceIQ™ and will be doubling down our support of the solution to accelerate the already impressive logo and revenue momentum achieved so far, and success that brand manufacturers are realizing.”