Natura & Co, a global personal care cosmetics group, completed the acquisition of Avon Products, a multi-level marketing company in beauty, household, and personal care categories, for $3.8bn. The transaction creates the world's fourth-largest pure-play beauty company. This marks a significant new step in building a purpose-driven group committed to a different way of doing business. Natura, which trades on the B3 stock exchange in Sao Paulo, also expects to begin trading through ADRs on the NYSE on January 6. "The peer-to-peer sales model is evolving towards social selling, and the power of digital allows the group to go beyond providing products and advice and advances women empowerment, through financial independence and enhanced self-esteem. We believe that business can be a force for good and together with Avon, we will amplify our pioneering efforts to bring social, environmental, and economic value to an ever-expanding network," Luiz Seabra, Natura Co-Founder.