Outfittery and Modomoto announced a merger of equals.

Two Berlin-based companies, Outfittery, which owns and operates an online men's apparel retail portal, and Modomoto, which owns and operates an online personal shopping portal for men, announced a merger of equals. Financial terms were not disclosed. “Over the past few years, we – independently of each other – have built two successful companies with the same vision: to make the shopping experience for men easier and more fun”, says Julia Bösch, founder and CEO of Outfittery. “We believe that now is the right time to join forces in order to build an even stronger, pan-European Curated Shopping service.”