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Announced

Altria Group acquired an 80% stake in Burger Sohne for $372m.

Financials

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Transaction Value£294m
Consideration Type-
Capital Owned-
Capital Bid For80%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Switzerland

Acquisition

nicotine products

Private

Majority

tobacco products

Tobacco

Synopsis

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Altria Group, one of the world's largest producers and marketers of tobacco, cigarettes and related products, acquired an 80% stake in Burger Sohne, a Swiss tobacco company, for $372m. Burger Sohne will commercialize on!, an oral tobacco-derived nicotine pouch product, worldwide. “We’re excited to add on! to our companies’ terrific non-combustible portfolio,” said Howard Willard, Altria’s Chairman and Chief Executive Officer. “Through our companies and investments, we have access to the leading products and brands in the moist smokeless tobacco, e-vapor and heated tobacco categories. This acquisition will add another non-combustible product to our portfolio in what we believe is a high-potential, rapidly-developing oral TDN products category.”

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