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New Deal


Announced

Morgan Stanley-backed Manna Pro to acquire Dallas-based Hero Pet Brands.

Financials

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United States

Food Products

Private Equity

pet food

Private

Acquisition

Synopsis

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Morgan Stanley Capital Partners-backed Manna Pro, a St. Louis-based manufacturer and marketer of pet care and nutrition, to acquire Dallas-based Hero Pet Brands, a company that provides solutions to pet owner needs including nutrition, grooming, waste pickup and cleanup. Financial terms were not disclosed. “Hero Pet Brands has a leading product portfolio that perfectly complements our current offering and enables us to grow in scale in the thriving companion pet care and wellness category,” said John Howe, CEO, Manna Pro. “Our companies share a relentless focus on enriching the lives of pets and their families and we welcome their deep pet care expertise, brand building excellence and talented employee base.”

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