Announced
Financials
Tags
Spain
Entertainment
Friendly
Public
media company
Single Bidder
Merger
Pending
Majority
Netherlands
Synopsis
Mediaset, an Italian broadcaster controlled by Silvio Berlusconi, agreed to merge with Mediaset España to create MediaForEurope, a new holding company based in the Netherlands, in $1.1bn deal. The new company would be dual-listed in Italy and Spain but remain fiscally resident in Italy. "And then there is development: a modern broadcaster today - a media company - must invest and have a relevant presence also on the new platforms. We need to develop a platform at the level of those of the global operators and all of the technology required for the advertising of the future. Combining our strengths is a concrete way will allow us to be more efficient and to invest more, And, obviously, the synergies already identified could increase exponentially with the inclusion in the project of a third or fourth country," Pier Silvio Berlusconi, Mediase Chief Executive.
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