Pernod Ricard agreed to acquire a majority share of Rabbit Hole Whiskey, known for an award-winning range of Kentucky spirits. Financial terms were not disclosed. Alexandre Ricard, CEO of Pernod Ricard, said: "Rabbit Hole is a fast-growing brand, strongly rooted in its terroir and very well positioned in the high-end Bourbon and Kentucky whiskey categories. We are excited to take the brand to the next stage of its very promising development."