Havas Group has acquired a majority stake in Battery, a highly acclaimed, culture-driven creative agency based in Los Angeles, California, with a specialized focus on gaming and streaming entertainment to bring those storytelling sensibilities to other industries. Financial terms were not disclosed. Born from the simple idea to create advertising that is as sought after as entertainment, the creative shop was co-founded in 2013 by Anson Sowby and Philip Khosid. The Battery acquisition is part of a global strategic effort to expand the Annex network and fully leverage the cultural power of both Havas and Vivendi. “When we founded Battery, we had no financial backing and one client. But we knew we’d be successful if we eliminated layers, championed early/fast client collaboration and understood the value of intuition. It’s the mutual love and passion for pushing boundaries that makes our partnership with the Annex the perfect fit. We know Battery will be able to keep doing what we do best, and that’s delivering simplicity, fearless creativity and relentless will—now with the support of additional resources to scale.” Battery co-founders Anson Sowby, CEO, and Philip Khosid, CCO.