Announced
Completed
Financials
Tags
United States
Private Equity
apple cider vinegar
Private
Food Products
Acquisition
Friendly
Completed
Single Bidder
Majority
Synopsis
Swander Pace Capital, Dragoneer Investment Group and co-investors completed the acquisition of Bragg Live Food Products, one of the oldest and most trusted health and wellness brands and the world’s top producer of apple cider vinegar. Financial terms were not disclosed. "Bragg is a uniquely authentic and storied brand with a highly loyal, multi-generational following in the health and wellness space. The company enjoys a dominant position in the high-growth apple cider vinegar category, and a long and successful history with its range of healthy products. We are excited to work closely with Bragg’s leadership team — including Patricia Bragg — as we embark on the company’s next chapter of growth," Andrew Richards, Swander Pace CEO and Managing Director.
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