Announced

Anheuser-Busch InBev acquires Babe Wine.

Synopsis

Anheuser-Busch InBev, the world's biggest brewer acquires Babe Wine, which was co-founded by Instagram influencer Josh Ostrovsky, known by his handle “The Fat Jewish.” Financial terms were not disclosed. With Babe, Anheuser-Busch is acquiring a brand that resonates with younger consumers on social media. The beermaker is betting it can drive sales with increased distribution in a category with a dearth of name brands.

Show Details & Financials

Did you work on this deal?

Showcase your expertise to over 3 million dealmakers and industry leaders on Datasite.

Sort

By continuing, you agree to our Terms & Conditions and our Data Privacy Policy

All rights reserved. Copyright © 2025 Datasite