Announced
Financials
Sources
Tags
Private
Brewers
breweries
Pending
United States
wine production
beer brewing
Acquisition
Friendly
Single Bidder
Synopsis
Anheuser-Busch InBev, the world's biggest brewer acquires Babe Wine, which was co-founded by Instagram influencer Josh Ostrovsky, known by his handle “The Fat Jewish.” Financial terms were not disclosed. With Babe, Anheuser-Busch is acquiring a brand that resonates with younger consumers on social media. The beermaker is betting it can drive sales with increased distribution in a category with a dearth of name brands.
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