Heartland's private holding company Brightfolk agreed to invest in Fashion Cloud. The new partnership underlines the company’s ambition to become Europe’s leading B2B platform for the fashion industry. Financial terms were not disclosed. The funding will help Fashion Cloud launch its new B2B order platform to the market. Fashion buyers will be able to order through one central website instead of navigating to the individual B2B shops of their brands. “We are very pleased with the confidence placed in us by our investors. With the new funding round and our strategic partnerships, we expect a strong push for our platform in further European markets,” René Schnellen, Fashion Cloud Co-Founder and one of the Managing Directors.