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New Deal


Announced

AppLovin acquired SafeDK.

Financials

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Transaction Value-
Consideration Type-
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

Private

Software

software development kit

Acquisition

Synopsis

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AppLovin, a comprehensive mobile gaming platform, acquired SafeDK, a software development kit management platform. The acquisition will further AppLovin’s mission to help mobile game developers grow and protect their businesses. Financial terms were not disclosed. “We’re excited to have SafeDK as an integrated offering in AppLovin’s developer tools,” says Idil Canal, Director, Platform Product at AppLovin. “We aim to bring developers the tools they need to grow a successful business. We started working with SafeDK because it is the best and only tool out there for protecting brand safety in apps.”

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