Aditya Birla Group acquired a 51% stake in Shantanu & Nikhil.

Aditya Birla Group, an Indian multinational conglomerate, acquired a 51% stake in Finesse International Design , a company primarily engaged in the business of bespoke occasion and ceremonial contemporary apparel for men and women under the brand name ‘Shantanu & Nikhil’. Financial terms were not disclosed. Commenting on the transaction, Mr. Ashish Dikshit, Managing Director, Aditya Birla said: “Indian consumers are increasingly seeking contemporary India inspired designer wear in their wardrobes which combines the best of modern fashion with Indian traditions. Brand ‘Shantanu & Nikhil’ is the finest representation of this design philosophy. We are delighted to work with Shantanu & Nikhil to not just grow the existing couture business but also launch new prêt lines to extend the appeal and reach of this fashion across more consumer and market segments.