Etsy, the global marketplace for unique and creative goods, has agreed to acquire Reverb Holdings, a privately held marketplace for new, used and vintage music gear for $275m. "Vibrant two-sided marketplaces are lightning in a bottle - there are only a handful of them operating at scale - and Reverb is one. This transaction is a great strategic fit that firmly aligns with our mission of keeping commerce human. Reverb is the “Etsy” of musical instruments, with significant competitive advantages, and we see tremendous value and untapped potential in the business.” Josh Silverman, Etsy CEO.