Trax completed the acquisition of Planorama from WPP.

Trax, a provider of computer vision solutions and analytics for retail, completed the acquisition of Planorama, a supplier of image recognition services for retail execution and merchandising for consumer packaged goods companies, from WPP, a multinational advertising and public relations company. Financial terms were not disclosed. “This is an important moment for Trax as we continue to expand our reach and strengthen our capabilities available to current and prospective customers. By combining our innovative cultures, we see an incredible opportunity to leverage the best of both companies’ leading technologies, product offerings, delivery expertise and talent. I am confident that we will deliver exceptional outcomes for CPG brands and retailers worldwide,” Joel Bar-El, Trax CEO and Co-Founder.