Illycaffe, the global coffee industry leader in quality, direct trade and ethical supply chain practices, acquired the illy division of Euro Food Brands, dedicated to the distribution of illy products in the UK. Financial terms were not disclosed. “We evaluated this move carefully – said Massimiliano Pogliani, CEO of Illycaffe – and decided it was now time to further develop this strategic market by strengthening our focus and efforts there. By internalizing the distribution, we will be able to directly steer the development of the illy brand and grow the relationships we have with our UK customers. We will keep investing in the UK market in order to really boost our presence there. I would like to take this opportunity to warmly thank Euro Food Brands, which has been distributing illy products during the last 25 years, significantly contributing to the success of our brand in the United Kingdom.”