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Announced

Completed

Microsoft completed the acquisition of PromoteIQ.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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vendor marketing technology

Acquisition

Digital Services

Private

United States

Single Bidder

Completed

Majority

Friendly

Synopsis

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Microsoft completed the acquisition of PromoteIQ, the provider of vendor marketing technology to online retailers and brands. Financial terms were not disclosed. PromoteIQ’s technology strategically complements Microsoft’s current retail advertising offerings. The companies will aim to enable retailers with a portfolio of technology solutions to modernize their e-commerce platforms and maximize their monetization opportunity.

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