Announced
Completed
Financials
Sources
Tags
vendor marketing technology
Acquisition
Digital Services
Private
United States
Single Bidder
Completed
Majority
Friendly
Synopsis
Microsoft completed the acquisition of PromoteIQ, the provider of vendor marketing technology to online retailers and brands. Financial terms were not disclosed. PromoteIQ’s technology strategically complements Microsoft’s current retail advertising offerings. The companies will aim to enable retailers with a portfolio of technology solutions to modernize their e-commerce platforms and maximize their monetization opportunity.
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