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Announced

Perwyn sells Mr Mallo to Versele family.

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Private

Belgium

Acquisition

Pending

marshmallow

Food Products

Single Bidder

Private Equity

Synopsis

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Carly Versele to sell Mr Mallo from Perwyn. Financial terms were not disclosed. Perwyn bought Confiserie Van Damme from the founder Willy Van Damme in August 2015. Following add-on acquisitions of Marshmallow International and Mellow Party, the business was re-branded to Mr Mallo reflecting its market leadership.

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