Announced
Financials
Sources
Tags
United States
Private
media company
Pending
Digital Services
digital advertising
location systems
Acquisition
Friendly
Single Bidder
Synopsis
inMarket, a leader in digital advertisement acquires Thinknear, a premier provider of location-based services. Financial terms were not disclosed. The acquisition will allow Thinknear's clients to engage at the moment of truth through inMarket's 50 million Comscore-verified smartphone integrations. These direct connections enable brands to identify and engage consumers during multiple touchpoints of the purchase journey, including as they walk into any location in the US. "Since Thinknear's founding days, we've been incredibly impressed with their reputation for industry-leading performance and accuracy. inMarket and Thinknear combined have almost two decades of successful location technology innovation, yet have tackled the opportunity of timing and targeting in very complementary ways. Combining these thriving solution sets allows us to further delight our clients and help them grow by consistently delivering high ROI consumer engagements," Todd Dipaola, inMarket CEO.
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.