PLYmedia Israel, ad-tech and online marketing company, to buy Webpals Mobile, mobile apps marketing company, from XLMedia. Financial terms were not disclosed. "The sale of Mobile marks an important step for our business as we focus our attention on our core publishing activities. We remain committed to growing our Gambling & Personal Finance publishing networks while continuing with complementary media activities, which we believe ideally places the Group to deliver sustainable and high margin growth." Ory Weihs, Chief Executive Officer of XLMedia.