Steve Madden acquired Greats Brand.

Steve Madden, a leading designer and marketer of fashion footwear and accessories, acquired Greats Brand, a leading digitally native footwear brand specializing in premium sneakers made in Italy. Financial terms were not disclosed. Steve Madden, Founder, Creative and Design Chief of Steve Madden, commented, “Rarely in my 30 years since I started Steve Madden have I come across an opportunity as exciting as this. Ryan’s shoes are the talk among all the millennial men I encounter. He reminds me so much of myself. We can’t wait to explode this thing.”