Announced
Completed
Financials
Tags
Netherlands
Acquisition
marketing agency
Customer Relationship Management
Private
Completed
Single Bidder
Merger
Majority
Friendly
Synopsis
MediaMonks, a creative digital production company, and a subsidiary of S4 Capital, completed the acquisition of IMA, influencer agency, for £9m. “This merger is yet another example of our focus on top line growth. Influencer marketing is an important sub-set of the digital content marketing industry and is predicted to double in size over the next three years,” Martin Sorrell, S4 Capital Executive Chairman.
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