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Announced

Publicis Groupe acquired US-based full-service marketing agency Rauxa.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

Acquisition

marketing agency

Pending

Customer Relationship Management

Private

Friendly

Single Bidder

Synopsis

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Publicis Groupe, a French multinational advertising and public relations company, acquired US-based full-service marketing agency Rauxa. Financial terms were not disclosed. Arthur Sadoun, Chairman and CEO of Publicis Groupe, said: “With the acquisition of Rauxa, Publicis Groupe is reinforcing its expertise in driving one-to-one consumer engagement for clients, through data-driven creativity offerings and scaled capabilities. The addition of Rauxa’s data, tech, media, creative and production expertise will accelerate Publicis Media’s and the Groupe’s ability to deliver across all parts of the consumer journey.”

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