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New Deal


Announced

J2 Global acquired BabyCenter from Johnson & Johnson.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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digital pregnancy and parenting resource

Private

Digital Services

United States

Acquisition

Friendly

Completed

Single Bidder

Synopsis

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Everyday Health Group, a division of J2 Global, acquired BabyCenter, the leading global digital pregnancy and parenting resource, from Johnson & Johnson. Financial terms were not disclosed. “BabyCenter is delighted to join Everyday Health Group’s Pregnancy and Parenting division. Our vision has long been to create a world of healthy pregnancies, thriving children, and confident parents. Together with Everyday Health Group, we have the capacity to build the future of pregnancy and parenting services for generations to come,” says Linda Murray, Senior Vice President of Consumer Experience for BabyCenter.

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