NetWise, the industry-leading data and information services company that makes data useful for marketers, acquired WhoToo, a data and marketing platform provider. Financial terms were not disclosed. "We've been the core data engine behind the products from dozens of companies since our inception more than 8 years ago," said Dwight Gorall, CEO of NetWise. "This acquisition is part of a larger strategy to expand our reach, directly interface with our clients, and ensure we're known as the B2B data pioneers and display advertising experts behind the best programmatic marketing," he added. "The great thing about this acquisition is that it allows us to reach a new audience of enterprise clients and deliver them instant value. With no change in their process, WhoToo clients will just get better data almost immediately. It's like a free and instant upgrade to top-shelf spirits at the same bar you already frequent."