Spark owned subsidiary, Qrious, has acquiredse NOW Consulting, the New Zealand-based data consulting division of WhereScape Software, in a strategic move that will give Qrious a unique data and analytics offering in the New Zealand market. Financial terms were not disclosed. The merged business will operate under the Qrious brand combining the rich data, analytics, AI and data-powered customer engagement capabilities of Qrious with NOW Consulting’s wealth of expertise and capability in data integration, engineering and visualisation. Jolie Hodson, CEO of Spark, says that Spark is focused on further growing its data services and this acquisition is a key step in doing so. “Data is fast becoming a business’s most valuable asset. When unleashed effectively, it provides a real competitive advantage. We are proud of the position Qrious has already built as a leading innovator in New Zealand’s data and analytics space, particularly following Qrious’ successful acquisition and integration of marketing automation business Ubiquity in 2017. The acquisition of NOW Consulting is an excellent opportunity to accelerate the next stage of Qrious’ growth.”