Prudential Financial completed the acquisition of Assurance IQ, a fast-growing direct-to-consumer platform that transforms the buying experience for individuals seeking personalized health and financial wellness solutions, for $2.3bn, plus an additional earnout of up to $1.1bn in cash and equity, contingent upon Assurance achieving multi-year growth objectives. “Assurance was founded to protect and improve the personal and financial health of every individual. Prudential’s shared vision, coupled with the strength of its offering and capabilities, make it the ideal partner with which to begin our next chapter. We are excited to create an ecosystem that reaches more people and new markets with a more expansive suite of products to drive our combined growth,” Michael Rowell, Assurance Co-Founder, and CEO.