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New Deal


Announced

MarketStar to acquire Irish Agency Product2Market.

Financials

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Transaction Value-
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Capital Bid For100%
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Tags

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Private

Ireland

oursourcing

Pending

Business Process Outsourcing

Acquisition

Single Bidder

Synopsis

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MarketStar, a Wasatch Group company, has acquired Product2Market, a leading European inside sales and sales development agency, that enables growth organizations to drive revenues. Financial terms were not disclosed. The acquisition pairs two leading sales acceleration companies, MarketStar and Product2Market, to form the global leader in outsourced sales solutions. “We are thrilled to become part of MarketStar. MarketStar has a 30-year track record of outstanding results for their clients. They attract and work with prestigious technology clients from around the world. We really believe this acquisition will enable our strategy to build a company that will be the global leader in sales services to high growth industries.” Anthony Byrne, Managing Director, MarketStar European Office.

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