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Kimberly-Clark completed its $25m investment in Thinx.

Synopsis

Kimberly-Clark, an American multinational personal care corporation that produces mostly paper-based consumer products, completed its $25m investment in Thinx, a producer of reusable period underwear. The investment is expected to get the online brand into more mainstream retailers like Target and Walmart, and will also enable the startup to launch a lower-cost line of period underwear, with prices between $15-$19 per pair, versus current prices that are between $32-$39.

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