Louis Dreyfus Company, a leading merchant and processor of agricultural goods, and Luckin Coffee, a chain of coffee shops in China, agreed to launch a juice joint venture in China. The business will focus on co-branded Not From Concentrate orange, lemon and apple juices, for which LDC masters the full value chain from its farms to customers at destination, and plans to build its own bottling plant in the future. Financial terms were not disclosed. “China is the fastest-growing NFC market globally and, together, Luckin and LDC see a significant opportunity to offer high quality, sustainably-developed NFC juices to the Chinese consumer. We are pleased to be partnering with one of the world’s largest citrus fruit growers and juice suppliers to launch a co-branded Luckin Juice and continue our ambitious growth plans.” Jinyi Guo, Luckin Coffee Senior Vice President and Co-founder.