Omnicom Group, a digital and customer relationship management company, completed the acquisition of Smart Digital, a Germany-based digital marketing and advertising company. Financial terms were not disclosed. "Our aim is to provide clients with the know-how, services and marketing technology that will enable individualized brand experiences and increase brand loyalty. With OPMG, we have found a partner who shares our ambitions and whose portfolio we ideally complement with our own services. Together, we will offer integrated and innovative solutions to clients that have never been available before. We look forward to working closely with OPMG and the wider Omnicom network," Thomas Vogt, Smart Digital CEO.