Upland Software, a leading cloud-based enterprise work management software provider completes the acquisition of Altify, a leading CRO software provider for $84m. Altify will be a core platform of Upland’s Sales Optimization solution suite, the market’s first to combine opportunity and account management, sales process automation, customer reference management, and RFP and sales proposal automation, all supported by a robust content operations platform to ensure consistent messaging for high impact revenue teams. The acquisition adds approximately $24 million in annualized revenues and will be immediately accretive to Upland's Adjusted EBITDA per share. “We are thrilled to welcome Altify’s customers and team members to Upland. Altify is a leader in the customer revenue optimization category, combining a deep understanding of sales strategy and best practices, sales methodology, and applications with artificial intelligence to help drive sales.” Sean Nathaniel, Upland CTO.