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Announced

Completed

MediaMonks completed the acquisition of Firewood for $150m.

Financials

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Transaction Value£121m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA14.5x
Share Price Premium-
One Off Charge-

Tags

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Acquisition

Merger

United States

Private

Friendly

Digital Services

Majority

Single Bidder

digital agency

Completed

Synopsis

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MediaMonks, a creative digital production company, and a subsidiary of S4 Capital, completed the acquisition of Firewood Marketing, an international digital marketing agency, for $150m. "This merger is a further step in creating a new era communications services leader. Firewood has an enviable client list comprising many of Silicon Valley’s finest; and we are delighted to welcome Juan, Lanya and their colleagues to the S4Capital family. We will now have over 1.8k professionals in 23 countries, with over 500 in each of two nodes, one in Silicon Valley and one in Amsterdam," Martin Sorrell, S4Capital Executive Chairman.

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