Accenture completed the acquisition of Sutter Mills.

Accenture, a global professional services company, completed the acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. Financial terms were not disclosed. The acquisition would strengthen Accenture Interactive’s ability to help brands, in France and throughout Europe, to leverage data to deploy innovative marketing strategies. The combination of Sutter Mills’ and Accenture Interactive’s expertise would enable companies to create hyper-relevant experiences at scale across all customer touch points. “New growth engines are driven by a company’s ability to create experiences that are unique to each of potentially millions of customers. This requires capturing and responding to customers’ expectations in near real-time, with personalized messages delivered through relevant media. Sutter Mills’s mastery of data, adtech and martech would enhance our ability to provide clients with these hyper-relevant experiences, enabling us to even better support our clients in achieving their growth objectives.” Claude Chaffiotte, head of Accenture Interactive in France and Benelux.