MightyHive, a media consultancy and a subsidiary of S4 Capital, completed the acquisition of ConversionWorks, a digital analytics and data science company, and Datalicious Korea, a data and analytics consultancy. Financial terms were not disclosed. “First-party data is part of the S4Capital ‘holy trinity’ and these mergers support our strategic vision of creating the leading digital-only, new era marketing services firm. Marketing analytics expertise is a key part of marketers’ foundational toolkit and critical to execute more agile and personalized campaigns. The teams at ConversionWorks and Datalicious Korea and their stellar reputations in the respective regions naturally complement MightyHive’s global consulting services as we continue to expand and prosper worldwide,” Pete Kim, MightyHive Founder and CEO.