Accenture completed the acquisition of Bow & Arrow.

Accenture completed its acquisition of Bow & Arrow UK- based digital ventures consultancy that helps clients identify and create new digital products and services that fulfill unmet customer needs. Financial terms were not disclosed. The acquisition strengthens Accenture Interactive’s ability to reinvent experiences for communications, media and technology companies, to help them seize new market and customer opportunities and diversify their revenue streams. “Research has shown communications and media to be the most disrupted industry in the UK, so these companies are looking for growth opportunities outside of their core businesses. It’s hard to identify where that white space is, and even once you’ve found it, you need help to change course and grow in the right direction. The acquisition strengthens our capabilities in guiding clients toward these opportunities for experience reinvention — from discovery to delivery — helping clients find and unlock avenues for business growth.” Joy Bhattacharya, Accenture Interactive UK, and Ireland head.