Verus to acquire a controlling interest in Nutribrands.

Verus, an international food subsidiary that sells branded consumer products to customers worldwide, agreed to acquire a controlling interest in Nutribrands, a Brazil-based health and nutrition company that owns, imports, and distributes more than 150 trademarked “Made in USA” products for the Brazilian market. Financial terms were not disclosed. “We had multiple reasons to seek out this acquisition. First, Nutribrands gives us an instant foothold in the largest South American consumer market, with the potential to reach tens of thousands of drugstores, convenience stores, supermarket points of purchase, and e-commerce stores. We acquired some established, leading brands and revenue, along with some very promising opportunities for growth. In particular, Nutribrands was looking for a partner to help develop its Vivamil energy shot, which, along with other products in their portfolio, has a large, unfilled backlog,” Anshu Bhatnagar, Verus CEO.