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New Deal


Announced

CVC and Jordan completed the investment of $600m in Bruin Sports.

Financials

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Transaction Value£464m
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

Single Bidder

sports and entertainment

advertising

Private Equity

Friendly

United States

aadvertising

Completed

Media Agencies

Private

Minority

Synopsis

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Private equity firms CVC Capital and The Jordan Company completed an investment of $600m Bruin Sports Capital, a sports and entertainment firm. The deal gives Bruin access to billions in capital, plus a global network of resources from the partners beginning with an initial combined investment from CVC Fund VII and TJC’s Resolute Fund IV. “We are extremely proud to have the partnership and support of CVC Capital Partners and The Jordan Company, not only for what it says about our progress but also what it means for our businesses and future opportunities,” George Pyne, Bruin Sports Founder and CEO.

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