Infutor, an identity management company, agreed to acquire Dunn Data Company, a firm specializing in consumer identity, demographics, lifestyle and affinity attribute data. Financial terms were not disclosed. “Infutor has built a reputation of expertise on the strength of our identities, and our singular focus on consumer identity management. Last year, we purchased Ruf so we could add actionable intelligence to our identity solutions suite and now with the addition of the Dunn data sets, we have further solidified our expertise with additional attribute intelligence. The combination of Infutor Identities, Dunn Attributes, and Ruf Insights creates the most actionable and most intelligent identity graph in the marketplace,” Gary Walter, Infutor CEO.