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New Deal


Announced

Completed

LRW Group completed the acquisition of T3.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Private

digital marketing

Digital Services

Private Equity

digital marketing services

Majority

Single Bidder

United States

Acquisition

Friendly

Completed

Synopsis

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LRW Group, a marketing services company and a portfolio company of private equity firm Tailwind Capital completed the acquisition of T3, a digital marketing agency. Financial terms were not disclosed. With the move to LRW Group, T3 will continue to work with its current clients, independently pursue new clients, and provide valuable brand innovation and activation opportunities to new and existing LRW Group clients. “T3’s sustained growth and achievement over the last three decades is a testament to its ability to adapt and thrive through the breakneck pace of change in the digital space. We see the same resilience in them that we see in our group’s DNA, which makes them a natural fit for our company’s culture and goals,” Tom Bernthal, LRW Group Action Division President.

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