Butterfly to acquire a majority stake in Orgain.

Butterfly Equity a private equity firm is set to acquire a majority stake in Orgain, a retailer of nutrition products. Financial terms were not disclosed. The partnership will enable Orgain to scale its purpose-driven brand and expand its reach and positive impact. In particular, it will allow for an increased focus to be placed on expanding consumer awareness, product innovation, and global distribution. “In spending time with the Butterfly team it was apparent that they shared our values and understood our mission to positively impact consumers across the world with our clean and delicious nutrition product. We are excited about this next phase of growth for our brand, the ability to expand globally and the opportunity to inspire so many more healthy vibrant lives,” Andrew Abraham, Orgain Founder and CEO.