New Mountain Capital-backed W2O to acquire Radius Digital Science.

New Mountain Capital-backed W2O, a provider of analytics-driven, digital-first marketing communications to the health care sector, agreed to acquire Radius Digital Science, which offers differentiated services to the health care industry. Financial terms were not disclosed. “We are methodically evolving as a firm to achieve our vision to improve healthcare through marketing communications. We plan to do that by elegantly balancing the art and science these new firms bring to us and our clients. As our clients ask us to do more, we add the capabilities they expressly need and want. By integrating these specialized teams with our proprietary data analytics, already robust scientific strategy capabilities and integrated PR and advertising expertise, W2O places science at the epicenter of our offerings. This is all designed to strengthen the power, authenticity and differentiation of our clients’ narratives and build greater trust in their brands," Jim Weiss, W2O Founder and CEO.