MAV Beauty Brands completed the acquisition of The Mane Choice for $90m.

MAV Beauty Brands, a global personal care company, completed the acquisition of The Mane Choice, a brand serving the natural, textured haircare market, for $90m. The acquisition agreement includes upfront cash consideration of $29m (subject to customary adjustments) and equity consideration of $9m, as well as post-closing cash earnout payments of an aggregate of up to $52.5m over a three-year period based on the achievement of certain performance-based milestones. "MAV Beauty Brands has a founder-led, entrepreneurial mindset, a deep focus on innovation and an emphasis on partnering with retailers, which all align very well with our strengths and make them an ideal partner for our business. Their global operating platform will better position us to scale, create supply chain efficiencies, and expand our reach both domestically and internationally, while maintaining the foundation and vision of the brand. In short, we can put more into doing what we do best: make great products so our consumers can achieve beautiful, healthy hair," Courtney Adeleye, The Mane Choice Founder.