Episerver to acquire Idio.

Episerver, the customer-centric digital experience company, agreed to acquire Idio, a content personalization and analytics platform powering the digital buying experience of some of the world’s largest enterprise organizations. Financial terms were not disclosed. "At the end of the day, people realize every digital interaction is fueled by a business selling something to them whether the sale is via a shopping cart, a service or a subscription. Persuading people to act is not problematic if the business is providing something of value to them but most digital interactions are created for the masses and end up catering to no one," Justin Anovick, Episerver chief product officer.