Advent International to acquire Olaplex.

Advent International agreed to acquire Olaplex, a professional hair care brand. Financial terms were not disclosed. “Olaplex has differentiated itself by offering superior products backed by patents. It is rare that we see brands of this size growing so rapidly and with such a passionate consumer base. We believe the company has significant runway for growth by increasing its brand awareness globally, broadening its product line of innovative ‘hero’ products, and further developing its ability to speak and sell to consumers directly,” Tricia Glynn, Advent Managing Director.